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I’m Bao Trinh, an executive with over 20 years of leadership experience across some of Vietnam’s most prominent technology ventures. I’ve led breakthrough initiatives in the local digital market, including products that have made a deep cultural impact.
My journey began as the founder of my first company specializing in online gaming services, followed by my role as Co-Founder and Executive at VNG Corporation. There, I was involved in operations and directly responsible for strategic products such as Phong Than and Vo Lam Truyen Ky, two flagship games that helped establish the foundation for the company’s success.
I later went on to lead several boutique businesses in the digital, media, and technology sectors, providing operational, e-commerce, and digital platform solutions for the domestic market.
Over the past 10 years in New Zealand, I have built and managed a SaaS platform business focused on serving the New Zealand, Australian, and U.S. markets. At the same time, I have provided strategic consulting services to small and fast-growing businesses, particularly during periods of operational restructuring or digital transformation, helping them design sustainable and practical growth roadmaps.
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Co-Founder and Executive Leader at VNG Corporation
Played a key role in forming VNG from a Startup into Vietnam’s tech Unicorn. As part of the board and executive team, I helped build operational teams, establish management systems, and contributed to the company’s strategic and product leadership.
Executive Leadership Across Vietnam and New Zealand
Over 15 years as Chairman, CEO, and Strategic Advisor in game, digital, media, and technology businesses. I’ve built organisational structures from the ground up, developed teams, managed end-to-end operations, and led businesses through practical, stage-appropriate growth.
Operating National level large-Scale Digital Products
Led the operations of culturally iconic products such as Võ Lâm Truyền Kỳ, Phong Thần, and Đế Chế Quật Khởi, serving tens of millions of users. Also directed VIETGAME—Vietnam’s largest gaming magazine and a national award-winning publication—as well as a fashion-tech platform combining social networking and eCommerce.
SaaS Development & Commercialisation
Over a decade building and launching SaaS platforms in sectors including hospitality (F&B), construction, real estate, and internal business operations. These platforms were designed for real-world scalability and have been implemented in Vietnam, New Zealand, Australia, and the United States.
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Established organisational structures, implemented execution processes, and built operational control systems for both startups and corporate-scale businesses.
Built and operated digital products from concept to market. Experienced in scaling platforms with millions of users and operating B2B SaaS systems.
Led teams across operations and management levels. Experienced in mentoring key personnel, fostering team culture, and developing internal capabilities in a balanced way.
Designed and implemented end-to-end transformation—from reorganising teams and processes to digitising operations for improved performance and governance.
Flexible commercial mindset. Developed business models suited to different growth stages, from product experimentation to scaling in-market.
Worked directly with CEOs, Chairs, and Founders—supporting long-term strategy, growth planning, and solving structural, systems, and people-related challenges.
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I am always interested in tackling meaningful challenges, especially where businesses need to systematically rebuild their product and operational capabilities, or where they need someone who has navigated both startup environments and international corporate organizations to lead their next phase of growth. If you are building something along those lines, I would be happy to have a conversation.
Linkedin: https://linkedin.com/in/baotrinh